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Case Studies In Marketing: The Indian Context by Srinivasan R.

Case Studies In Marketing: The Indian Context

by Srinivasan R.
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Book cover type: Paperback
  • ISBN13: 9789387472310
  • Binding: Paperback
  • Subject: N/A
  • Publisher: PHI Learning Pvt Ltd
  • Publisher Imprint: PHI Learning Pvt Ltd
  • Publication Date:
  • Pages: 252
  • Original Price: INR 495.0
  • Language: English
  • Edition: 2nd Ed.
  • Item Weight: 395 grams
  • BISAC Subject(s): Mail Order

This second edition, which is intended to provide step-by-step approach to the fundamentals of systems development in interactive hands-on and stimulating learning environment, includes new chapters that focus on object-oriented analysis and design and approach to web application developmentTo enhance understanding of the subject, all the topics of the first edition have been reviewed and expanded.In this workbook, examples are introduced in the sequence in which they would be needed during systems analysis and designThe book first outlines the steps followed in analysis and design and then illustrates the same with examplesThe end-of-chapter practice exercises provide an incremental framework to reinforce the hands-on nature of learning.This should serve as an ideal workbook for students and instructors as well as for the systems analysts and designers of IT companies to solve their day-to-day systems related problems.

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