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Cases in Public Relations: Translating Ethics Into Action by Brigitta Brunner, Corey Hickerson

Cases in Public Relations: Translating Ethics Into Action

by Brigitta Brunner , Corey Hickerson
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Book cover type: Paperback
  • ISBN13: 9780190631383
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Oxford University Press
  • Publisher Imprint: Oxford University Press
  • Publication Date:
  • Pages: 368
  • Original Price: USD 82.0
  • Language: English
  • Edition: N/A
  • Item Weight: 567 grams
  • BISAC Subject(s): Business Ethics

Cases in Public Relations presents the complexities and challenges of public relations in today's ever-changing world. Containing cases written specifically for this course by researchers and practitioners from all parts of the country, this text offers the most contemporary and diverse set of cases available. While clearly illustrating the functions of public relations practices, each case also challenges students to consider the real-world context and ethical dimensions of public relations.

Brigitta R. Brunner is Professor of Public Relations at Auburn University.

Corey A. Hickerson is Professor of Public Relations at James Madison University.

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