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Cases on Branding Strategies and Product Development: Successes and Pitfalls by Sarmistha Sarma, Sukhvinder Singh

Cases on Branding Strategies and Product Development: Successes and Pitfalls

by Sarmistha Sarma , Sukhvinder Singh
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₹19,413.00
₹19,413.00
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Book cover type: Hardcover
  • ISBN13: 9781466673939
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Business Science Reference
  • Publisher Imprint: Business Science Reference
  • Publication Date:
  • Pages: 472
  • Original Price: USD 195.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1030 grams
  • BISAC Subject(s): Marketing / General

The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands. This premier reference work takes a global perspective on branding, providing unique insights for academicians and industrial experts in replicating the successful strategies in different markets.

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