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Chinese Firms in the Global Market: Understanding the Development of Capabilities of Chinese Multinationals

by Maria Altamira
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Current price ₹11,752.00
Original price ₹18,079.00
Original price ₹18,079.00
Original price ₹18,079.00
(-35%)
₹11,752.00
Current price ₹11,752.00

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Book cover type: Paperback
  • ISBN13: 9783031592294
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Palgrave MacMillan
  • Publisher Imprint: Palgrave MacMillan
  • Publication Date:
  • Pages: 254
  • Original Price: EUR 159.99
  • Language: English
  • Edition: N/A
  • Item Weight: 315 grams
  • BISAC Subject(s): International / General

CHAPTER 1. Introduction.- CHAPTER 2. China's transition to a market economy. Past, present, and future trends.- CHAPTER 3. Chinas institutional framework, capabilities, and internationalisation strategies of Chinese multinationals.- CHAPTER 4. A narrative Inquiry strategy to analyse capabilities of Chinese multinationals.- CHAPTER 5. A narrative analysis of Chinese managers personal experiences.- CHAPTER 6. A framework to understand the development of capabilities of Chinese multinationals.- CHAPTER 7. Contributions of the study.- Chapter 8. Practical implications in todays business context and concluding remarks.

Dr Maria Altamira is Postgraduate Studies and MSc Programme Director and Lead of International Partnerships at UBI Business School. She received her PhD from the University of Warwick. Her area of expertise is internationalization and innovation strategies of Chinese multinationals, as well as new technologies and international business. Dr Maria Altamira started her professional career at Accenture in 2007 where she was a Strategic Consultant specializing in Customer Relationship Management, Strategic Marketing, and Innovation in the high technology industry. In 2011 she started to be professionally involved in business in China in both academic and leadership roles. She is currently developing her professional career in higher education with a focus on international strategy and business development. She is Senior Fellow of the Higher Education Academy.

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