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Chinese Multinationals

by Jean-Paul Larcon
Save 17% Save 17%
Current price ₹3,908.00
Original price ₹4,690.00
Original price ₹4,690.00
Original price ₹4,690.00
(-17%)
₹3,908.00
Current price ₹3,908.00

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Book cover type: Paperback
  • ISBN13: 9789812835598
  • Binding: Paperback
  • Subject: N/A
  • Publisher: World Scientific Publishing Company
  • Publisher Imprint: World Scientific Publishing Company
  • Publication Date:
  • Pages: 300
  • Original Price: GBP 27.0
  • Language: English
  • Edition: N/A
  • Item Weight: 477 grams
  • BISAC Subject(s): Development / Business Development

This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc.The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.

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