Clientologia

Name: Clientologia
Brand: Novas Edicoes Academicas
SKU: 9786209543210
Price: 10136.0 INR
Availability: InStock

by Eurico Nhassengo

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ISBN13: 9786209543210
Binding: Paperback
Subject: N/A
Publisher: Novas Edicoes Academicas
Publisher Imprint: Novas Edicoes Academicas
Publication Date: February 26, 2026
Pages: 324
Original Price: USD 112.0
Language: Portuguese
Edition: N/A
Item Weight: 436 grams
BISAC Subject(s): Production & Operations Management

About The Book

O marketing teve o seu in�cio no s�culo XX, com a miss�o de visualizar a evolu��o das estrat�gias de neg�cios, atender as necessidades do mercado e das pessoas de forma eficiente. Essa jornada iniciou com a ideia de criar simples conex�es entre produtores e consumidores, mas em fun��o do desenvolvimento social, econ�mico e tecnol�gico, no qual os clientes j� chegam ao posto de vendas com ideias ou informa��es precisas daquilo que precisam. Outrossim existe uma grande disponibilidade de produtos e servi�os, portanto ter um bom produto ou servi�o tornou-se insuficiente para que um neg�cio prospere. Imbu�do de um esp�rito radical, decidi dar o meu contributo sob forma de um livro, para conscientizar os empreendedores da necessidade de cuidar dos seus clientes internos (colaboradores), por entender que estes s�o o elo de liga��o entre o neg�cio e os clientes externos. Cuidar dos colaboradores de forma cort�s e saud�vel � uma pr�tica assertiva e que gera bons resultados, pois por via da reciprocidade os colaboradores ir�o replicar os bons cuidados recebidos para encantar os clientes externos.

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