Creating Corporate Reputations: Identity, Image, and Performance

Name: Creating Corporate Reputations: Identity, Image, and Performance
Brand: OUP Oxford
SKU: 9780199241637
Price: 16069.0 INR
Availability: InStock

by Grahame Dowling

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ISBN13: 9780199241637
Binding: Hardcover
Subject: N/A
Publisher: OUP Oxford
Publisher Imprint: OUP Oxford
Publication Date: February 15, 2001
Pages: 320
Original Price: GBP 112.5
Language: English
Edition: N/A
Item Weight: 667 grams
BISAC Subject(s): Corporate & Business History

About The Book

Recent research suggests that corporate reputations are a valuable strategic asset for every company. This book outlines how high-status companies become corporate super brands and it presents managers with a framework to proactively enhance their corporation's desired reputation. Drawing on more than fifteen years of research, executive seminars, and consulting experience, Dowling emphasizes the roles that customer value and organizational culture play in the reputation-building process and exposes the limitations of corporate advertising, sponsorships, and minor corporate identity change.

About The Author

Grahame Dowling, is professor of Marketing at the Australian Graduate School of Management. He is one of Australia's leading researchers and writers on marketing and its importance in today's successful corporations and organizations. In 1997, Dowling was named the Distinguished Marketing Researcher in Australia and New Zealand for his work on the adoption and diffusion of innovations.

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