CSR und die Zahlungsbereitschaft der Verbraucher

Name: CSR und die Zahlungsbereitschaft der Verbraucher
Brand: Verlag Unser Wissen
SKU: 9786209857058
Price: 9172.0 INR
Availability: InStock

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ISBN13: 9786209857058
Binding: Paperback
Subject: N/A
Publisher: Verlag Unser Wissen
Publisher Imprint: Verlag Unser Wissen
Publication Date: March 24, 2026
Pages: 160
Original Price: USD 102.0
Language: German
Edition: N/A
Item Weight: 223 grams
BISAC Subject(s): Production & Operations Management

About The Book

Ziel der Studie war es, mithilfe einer anreizkompatiblen Forschungsmethode einen m�glichen Zusammenhang zwischen CSR und der Zahlungsbereitschaft (WTP) von Verbrauchern zu untersuchen. Es wurden mehrere Vickrey-Auktionen mit einer Gesamtstichprobe von 122 Studierenden durchgef�hrt. Gegenstand der Untersuchung war ein USB-Stick einer fiktiven Marke, w�hrend die CSR-Dimension durch einen fiktiven Zeitungsartikel manipuliert wurde. Die Datenanalyse ergab, dass ein positiver Zusammenhang zwischen der Ethik eines Unternehmens und der Zahlungsbereitschaft der Verbraucher besteht. In diesem Sinne wurde auch festgestellt, dass der durchschnittliche Preisabschlag bei negativen CSR-Informationen - im Vergleich zur Kontrollgruppe, die keine Informationen �ber die CSR eines Unternehmens erhielt - deutlich h�her ist als der Preisaufschlag, den Verbraucher bei hoher CSR zu zahlen bereit w�ren. Dar�ber hinaus vermittelt die Markeneinstellung teilweise den Zusammenhang zwischen CSR und der Zahlungsbereitschaft, und Variablen wie die Unterst�tzung des CSR-Bereichs - die die positive Einstellung der Individuen zu den spezifischen Themen beschreibt, die ein Unternehmen mit seinen CSR-Aktivit�ten anspricht - oder die Bedeutung, die eine Person der CSR als Kaufkriterium beimisst, moderieren diesen Zusammenhang teilweise.

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