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Customer Journey Mapping - Everything Important You Need to Know

by Musab Qureshi
Save 12% Save 12%
Current price ₹1,359.00
Original price ₹1,537.00
Original price ₹1,537.00
Original price ₹1,537.00
(-12%)
₹1,359.00
Current price ₹1,359.00

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Book cover type: Paperback
  • ISBN13: 9798264841354
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Publication Date:
  • Pages: 248
  • Original Price: GBP 11.82
  • Language: English
  • Edition: N/A
  • Item Weight: 336 grams
  • BISAC Subject(s): Strategic Planning

LIST OF CHAPTERS:

  • Chapter 1: A High-Level Overview of Customer Journey Mapping
  • Chapter 2: 101 Questions and Answers
  • Chapter 3: Glossary of 300 Terms
  • Chapter 4: 100 Do's and 50 Don'ts
  • Chapter 5: The CJM Playbook

Authored by Musab Qureshi, a Consultant from the UK (www.musabconsulting.com); this book is a best practice guide to Customer Journey Mapping (CJM) for professionals, consultants, students and business leaders who want to improve customer experiences.

Each part of the book gives a perspective and knowledge that ensures the reader gains immense benefit from every page of this valuable publication.

A major highlight in this second edition is "The CJM Playbook" which is a hands-on toolkit giving the methodology, templates, deliverables, KPIs and step-by-step guidance for applying CJM in real projects and business environments.

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