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Data-Driven Customer Engagement: Mastering Martech Strategies for Success

by Ralf Strauss
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Current price ₹4,003.00
Original price ₹6,158.00
Original price ₹6,158.00
Original price ₹6,158.00
(-35%)
₹4,003.00
Current price ₹4,003.00

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Book cover type: Paperback
  • ISBN13: 9783031642975
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Publication Date:
  • Pages: 359
  • Original Price: EUR 54.49
  • Language: English
  • Edition: N/A
  • Item Weight: 510 grams
  • BISAC Subject(s): E-Commerce / Digital Marketing

Dr. Ralf E. Strauss, Managing Partner at Customer Excellence GmbH and MarketingTechLab GmbH, chairs the CMO Community and the Digital CMO Community. He served as President at the German Marketing Association (DMV) and now chairs the Board of the European Marketing Confederation (EMC). Formerly leading digital transformation at Volkswagen and holding key positions at SAP, including Global VP of CRM Marketing and CMO of SAP Germany & Central Europe, Dr. Strauss specializes in strategy, data-driven customer engagement and IT/digital. Author of "Digital Business Excellence" and the yearly Marketing Tech Monitor, he's a leading authority with over 80 publications, shaping modern marketing practices.

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