Desinformationsangriffe Auf Unternehmen Abwehren: Das Dunkle Geschäft Mit Fake News & Co Und Wie Man Sie Bekämpft
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Sp�testens seit den massiven Desinformationsangriffen auf westliche Impfstoffhersteller w�hrend der Coronapandemie ist klar: Gezielt gestreute "Fake News" haben sich vom politischen in den wirtschaftlichen Raum ausgebreitet und Unternehmen werden sich zunehmend bewusst, dass auch sie zur Zielscheibe werden k�nnen. Die Folgen eines Desinformationsangriffs k�nnen gravierend sein: Wertverluste, Reputationssch�den sowie verunsicherte Mitarbeitende, Gesch�ftspartner und Investoren. Die modernen Kommunikationskrieger verf�gen im Internet und in den sozialen Medien �ber ein m�chtiges, breit gef�chertes und relativ kosteng�nstiges Arsenal, mit dem sich Desinformationen in minutenschnelle effektiv verbreiten lassen, sodass Unternehmen kaum Zeit bleibt, sich wirksam dagegen zu wehren. Uwe Wolff beleuchtet die neue Situation, in der sich Unternehmen befinden, gibt Auskunft zur Abwehr von Desinformationsangriffen und zu deren zuk�nftiger Entwicklung. Dazu interviewte er unter anderem Medienanw�lte und Kriminologen, Unternehmens- und IT-Berater, einen Darknet-Spezialisten, sowie einen Medien-Prankster und den ehemaligen Vorsitzenden der deutschen Wikimedia.
Uwe Wolff ist Kommunikationsberater für strategische Rechts- und Krisenkommunikation. Er ist CEO der europaweit ersten Agentur, die sich ganz auf Litigation-PR spezialisiert hat, der NAÏMA Strategic Legal Services GmbH in Berlin. Wolff ist Autor der Bücher "Im Namen der Öffentlichkeit" und "Medienarbeit für Anwälte" (beide Springer Gabler) und einer der drei Direktoren der Crisis and Litigation Communicators' Alliance (CLCA) mit Sitz in London.
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