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Die Herausforderung Des Managements Im Internationalen Vergleich by H. Albach, W. Busse Von Colbe, L. Vaubel

Die Herausforderung Des Managements Im Internationalen Vergleich

by H. Albach , W. Busse Von Colbe , L. Vaubel
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Book cover type: Paperback
  • ISBN13: 9783663020233
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Gabler Verlag
  • Publisher Imprint: Gabler Verlag
  • Publication Date:
  • Pages: 93
  • Original Price: USD 64.99
  • Language: German
  • Edition: 1970
  • Item Weight: 168 grams
  • BISAC Subject(s): Economics / General

In den Industrielandern der westlichen Welt und in Japan sehen sich die Unternehmensleitungen heute vor besondere Herausforderungen gestellt. Diese Herausforderungen lassen sich auf eine gemeinsame Ursache zurtick- ftihren: Die Revolutionierung der Information. Die neuen Informationstech- niken yom Computer bis zum Nachrichtensatelliten er6ffnen der Unterneh- mensleitung intern ganz neue M6glichkeiten der UnternehmensfUhrung. Diese Techniken f6rdern aber zugleich auch den Wunsch der Mitarbeiter im Unter- nehmen nach besserer Unterrichtung, verbunden mit dem Streben nach starkerer Mitwirkung an den betrieblichen Entscheidungen. Das erfordert einen Ftihrungsstil, der weniger im Anordnen als im Uberzeugen besteht. Die Revolution der Informationen wirkt jedoch tiber den internen Unter- nehmensbereich weit hinaus. Die neuen Informationsmittel erm6glichen nicht nur eine intensivere Kommunikation zwischen dem Unternehmen und seinen Abnehmern, was dem Marketing wachsende Bedeutung verleiht, sondern erh6hen auch die Kenntnisse der Unternehmen tiber die Aktionen ihrer Kon- kurrenten. Die Folge ist ftir viele groBe, aber auch zahlreiche mittlere Unter- nehmen Europas und Japans ein viel starke res Hinausgreifen tiber die nationalen Grenzen bei der Beschaffung und beim Verkauf. Immer mehr Unternehmensleitungen denken in internationalen, ja weltweiten Dimen- sionen. Das multinationale Unternehmen stellt das letzte Stadium dieser Entwicklung dar. Die Ftihrung solcher Unternehmen verlangt Verstandnis fUr nation ale Unterschiede in Traditionen und Lebenseinstellung.

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