Die Konkurrenzsituation Mittelständischer Unternehmungen

Name: Die Konkurrenzsituation Mittelständischer Unternehmungen
Brand: Vs Verlag Fur Sozialwissenschaften
SKU: 9783322981356
Price: 3776.0 INR
Availability: InStock

by Rudolf Seyffert Rudolf Seyffert

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ISBN13: 9783322981356
Binding: Paperback
Subject: N/A
Publisher: Vs Verlag Fur Sozialwissenschaften
Publisher Imprint: Vs Verlag Fur Sozialwissenschaften
Publication Date: January 1, 1962
Pages: 411
Original Price: EUR 51.39
Language: German
Edition: 1962
Item Weight: 667 grams
BISAC Subject(s): Management Science

About The Book

Die Betriebswirtschaftlime Abteilung des Instituts fur Mittelstandsforschung hat in ihrer ersten breiter angelegten Untersuchung eine KHirung der Konkurrenz- situation der mittelstandischen Unternehmungen herbeizufuhren versucht. Der bei der Untersuchung gewahlte Weg ergab sich aus umfangreichen metho- dischen Voruberlegungen, die zum Teil Gegenstand besonderer Seminarubungen waren und auch Erfahrungen ausnutzten, die im Bereiche der Handelsforschung gewonnen worden waren. So bildete sich in Zusammenarbeit mit dem Seminar fur Allgemeine Betriebswirtschaftslehre und Besondere des Handels und dessen Arbeitsgemeinschaft fUr Mittelstandsforschung und dem Institut fur Handels- forschung an der Universitat zu Koln die Methode, nach der Februar bis Juli 1959 die erste und Januar bis Juni 1960 eine zweite Erhebung durchgefuhrt wurde. Das Auswerten und Druckfertigmachen hat die Betriebswirtschaftliche Abteilung, die nur uber einen kleinen Apparat verfugt, bis Anfang 1962 beschaftigt, wahrend ich schon am 15. Juli 1960 in dem bei der Abteilung eingerichteten Arbeitskreis fur angewandte Mittelstandsforschung uber die Hauptergebnisse berichten konnte. Die Durchfuhrung der Untersuchung lag bei dem Referenten der Betriebs- wirtschaftlichen Abteilung des Instituts fur Mittelstandsforschung Dipl.-Kfm. Dr. Kurt-Egan Paenseler, der auch den vorliegenden Bericht verfaBt hat. Unter- stutzt wurde er von dem Assistenten der Abteilung Dipl.-Kfm. Dr.Klaus-Jurgen Cantzel. Die angewandte Methode, bei der aus guten Grunden von der meist fUr Auf- gaben dieser Art gewahlten routinemaBigen Befragung durch Marktforschungs- institute abgesehen wurde, ist im Textteil ausfuhrlich begrundet. Sie hat zu instruktiven Erkenntnissen gefuhrt, von denen ich hoffe, daB sie auch fur die Mittelstandspolitik von Nutzen sind.

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