Die Preismodell-Revolution

Name: Die Preismodell-Revolution
Brand: Wiley-Vch
SKU: 9783527511433
Price: 2811.0 INR
Availability: InStock

by Danilo Zatta

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ISBN13: 9783527511433
Binding: Hardcover
Subject: N/A
Publisher: Wiley-Vch
Publisher Imprint: Wiley-Vch
Publication Date: August 1, 2023
Pages: 256
Original Price: USD 39.95
Language: German
Edition: N/A
Item Weight: 445 grams
BISAC Subject(s): Decision-Making & Problem Solving

About The Book

Ein pr�gnanter und verst�ndlicher Entwurf f�r die Preisgestaltung der Produkte und Dienstleistungen Ihres Unternehmens!

In seinem Buch liefert der weltbekannte Pricing-Experte Danilo Zatta einen grundlegenden und fesselnden Leitfaden f�r den Aufbau eines dauerhaften Wettbewerbsvorteils mit den richtigen Preismodellen. In diesem Buch lernen Sie, wie Sie die besten Ans�tze zur Monetarisierung Ihrer Produkte identifizieren und denjenigen Ansatz umsetzen, der f�r Ihr Unternehmen am sinnvollsten ist. Von Freemium �ber Abonnements und Pay-per-Use bis hin zu Neuropricing - der Autor er�rtert alle verf�gbaren Optionen und zeigt Ihnen, wie Sie sich entscheiden sollten.

Obwohl das Buch evidenzbasiert ist, vermeidet es eine zu gro e akademische Perspektive und bietet Ihnen stattdessen konkrete, praktische Anleitungen, die Sie sofort anwenden k�nnen, um mehr Umsatz zu erzielen. Sie lernen zum Beispiel:
- wie Sie eine intelligente und innovative Preisgestaltung zu einem Kernbestandteil Ihres n�chsten Produktangebots machen;
- welche Faktoren Sie bei der Entscheidung f�r ein neues Preismodell f�r Ihre beliebtesten Produkte ber�cksichtigen m�ssen.
Das Buch ist eine unverzichtbare Lekt�re f�r F�hrungskr�fte, Manager, Unternehmer und Leiter von Vertriebsteams und geh�rt in das B�cherregal jedes Gesch�ftsf�hrers, der mehr �ber eines der grundlegenden Themen erfahren m�chte, die den Umsatz und die Rentabilit�t von Unternehmen heutzutage bestimmen.

About The Author

Danilo Zatta ist einer der weltweit anerkanntesten Experten für Pricing. Als Unternehmensberater hat er in den letzten 25 Jahren sowohl in Europa als auch weltweit Hunderte von Projekten für multinationale Unternehmen, KMUs und Investmentfonds in zahlreichen Branchen geleitet und dabei erhebliche Gewinnsteigerungen erzielt. Seine Arbeit konzentriert sich in der Regel auf Programme zur Verbesserung der Preisgestaltung und des Vertriebs, auf Wachstumsstrategien, die Umgestaltung und Neugestaltung des Geschäftsmodells. Er hat zahlreiche Bücher und Artikel in mehreren Sprachen verfasst. Er studierte Wirtschaftswissenschaften an der Universität Luiss in Rom und an der UCD in Dublin, Irland. Er absolvierte einen Master of Business Administration am INSEAD in Fontainebleau, Frankreich, und in Singapur. Schließlich promovierte er im Bereich Ertragsmanagement und Pricing an der TUM München in Deutschland.

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