Digital Transformation

Name: Digital Transformation
Brand: Bloomsbury Business India
SKU: 9789386826565
Price: 423.0 INR
Availability: InStock

by Lindsay Herbert

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ISBN13: 9789386826565
Binding: Paperback
Subject: N/A
Publisher: Bloomsbury Business India
Publisher Imprint: Bloomsbury Business India
Publication Date: October 19, 2017
Pages: 224
Original Price: INR 650.0
Language: English
Edition: N/A
Item Weight: 295 grams
BISAC Subject(s): Management

About The Book

The secrets of real and meaningful digital transformation are often hard-won and tightly-protected by the organizations that have achieved it. Often, this means critical lessons go unshared, while costly mistakes are repeated. Digital Transformation puts a stop to this vicious cycle by unlocking the 'how' of transformation through first-hand experiences in leading major innovation programmes, supplemented by in-depth interviews with key industry players around the world.

Distilling major transformation into five actionable stages, each chapter is heavily evidenced with insider insights from those responsible for digital transformations at organizations as diverse as the UNHCR, Lane Crawford, the American Cancer Society, Morgan Stanley and the Direct Line Group. Other companies interviewed include the Boots Walgreen Alliance, the Rijksmuseum in Amsterdam and the World Wildlife Fund.

Written for leaders and senior managers who recognise the need for innovation within their organization, but would like proven and practical guidance on how to achieve it, Digital Transformation illustrates the tactics that can be implemented by any organization - regardless of size, geography or sector. Going beyond a simple manual, the book will arm readers with the evidence and inspiration needed to transform any organization from one that is struggling to adapt in a constantly changing environment, to one that can thrive within it.

About The Author

Lindsay Herbert is a digital transformation expert who leads major projects globally across every organizational sector. As a Digital Transformation Leader at IBM, she drives innovations that create new markets and sharpen the competitive edge for the world’s largest companies. As a sought after industry speaker, Lindsay shares her insights about society’s new relationship with digital technology and how it continues to redefine every aspect of our commercial and human service enterprise.

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