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Dream Ticket(R) Business Strategy in the Digital Age by Annie Brooking

Dream Ticket(R) Business Strategy in the Digital Age

by Annie Brooking
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₹1,126.00
₹1,126.00
₹1,126.00
₹1,126.00
₹1,126.00

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Book cover type: Paperback
  • ISBN13: 9780359111916
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Lulu.com
  • Publisher Imprint: Lulu.com
  • Publication Date:
  • Pages: 178
  • Original Price: USD 11.31
  • Language: English
  • Edition: N/A
  • Item Weight: 218 grams
  • BISAC Subject(s): General

How do you know which goals to choose for your business to maximise its success? This book looks at why business planning is hard and proposes a new way of planning that will give a business a better chance of being successful. Dream Ticket shows the reader how to visualise a business in the future using a subset of 46 "assets" which comprise the Intellectual Capital of the business. These assets are intangible: - Market Assets which give a business power in the marketplace - Intellectual Property Assets which are assets of the mind protectable in law - Infrastructure Assets which give a business internal strength - Human Centred Assets which are assets a business has by way of its employees and subcontractors. Dream Ticket uses a powerful visualisation method to track a business over time so it's easy to see if the business is moving towards achieving its goals.

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