Dynamics of Niche Tourism in Malaysia

Name: Dynamics of Niche Tourism in Malaysia
Brand: Emerald Publishing Limited
SKU: 9781806863167
Price: 12129.0 INR
Availability: InStock

by Thinaranjeney Thirumoorthi , Farzana Parveen Tajudeen

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ISBN13: 9781806863167
Binding: Hardcover
Subject: N/A
Publisher: Emerald Publishing Limited
Publisher Imprint: Emerald Publishing Limited
Publication Date: June 1, 2026
Pages: 168
Original Price: GBP 85.0
Language: English
Edition: N/A
Item Weight: 395 grams
BISAC Subject(s): Industries / Hospitality, Travel & Tourism

About The Book

Dynamics of Niche Tourism in Malaysia explores the evolving landscape of Malaysia's tourism industry, with a particular focus on the potential of niche tourism to drive sustainable growth. The book examines a wide range of specialised tourism segments--including nature based tourism, experiential travel, medical and wellness tourism, responsible, luxury, wedding, Muslim-friendly, and gastronomic tourism --and evaluates their role in reinforcing Malaysia's position as a diverse and distinctive destination. Drawing on national strategies such as the Malaysia Truly Asia campaign and the Tourism Malaysia Marketing Plan 2022-2026, the text highlights the efforts of various stakeholders in navigating ongoing challenges related to business rejuvenation, infrastructure, and policy alignment.

Combining industry data, strategic analysis, and technological insights, the book also investigates how digital transformation is reshaping tourist engagement and service delivery. Key chapters address the socio-cultural, environmental, and economic impacts of niche tourism, as well as the implications for long-term sustainability. An essential resource for scholars, students, policymakers, and practitioners seeking a deeper understanding of the dynamics shaping Malaysia's tourism sector and the strategic opportunities within niche markets to achieve sustainable tourism development.

About The Author

Thinaranjeney Thirumoorthi is a senior lecturer in the Management and Marketing Department, Faculty of Business and Economics, Universiti Malaya, Malaysia.

Farzana Parveen Tajudeen is a Senior Lecturer in the Department of Decision Science, Faculty of Business and Economics, Universiti Malaya, Malaysia.

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