EL CEO en la Empresa Familiar: Cómo gobernar con criterio entre familia, Directorio y equipo directivo

Name: EL CEO en la Empresa Familiar: Cómo gobernar con criterio entre familia, Directorio y equipo directivo
Brand: Independently Published
SKU: 9798254435891
Price: 3457.0 INR
Availability: InStock

by José Fernández Vergara

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ISBN13: 9798254435891
Binding: Paperback
Subject: N/A
Publisher: Independently Published
Publisher Imprint: Independently Published
Publication Date: March 31, 2026
Pages: 570
Original Price: GBP 30.23
Language: Spanish
Edition: N/A
Item Weight: 753 grams
BISAC Subject(s): Decision-Making & Problem Solving

About The Book

Por qu� las decisiones que cierras el lunes vuelven el mi�rcoles?

No por falta de autoridad. No por mala intenci�n. Porque en la empresa familiar el poder real no vive en la sala. Vive en el pasillo.

En el mensaje de WhatsApp a las once de la noche. En el "ven un segundo" del fundador despu�s de la reuni�n. En el "habl� con X y no le gust�" que llega dos d�as despu�s de que el Directorio aprob� avanzar.

Si has vivido eso, sabes que no se resuelve con m�s reuniones, m�s cultura ni m�s buena voluntad.

Se resuelve con sistema.

Lo que este libro hace que ning�n otro libro de gesti�n hace:

No te explica c�mo deber�a funcionar una empresa familiar bien gobernada. Te muestra, escena por escena, c�mo se instala el gobierno en una empresa donde el fundador todav�a corrige por fuera, donde el Directorio baja por ansiedad, y donde el CEO hace todo bien... y aun as� queda expuesto.

Diecisiete cap�tulos construidos alrededor de una sola pregunta: c�mo cierras una decisi�n en una empresa familiar y la sostienes cuando el pasillo intenta reabrirla?

La respuesta no es filos�fica. Es operativa. Y la puedes usar el lunes.

Para qui�n es este libro:

Si eres CEO externo de una empresa familiar, este libro es el manual que nadie te dio cuando aceptaste el cargo. Te muestra las cinco trampas que destruyen a los mejores CEOs externos, c�mo construir autoridad sin pelear por poder, y c�mo gobernar la semana sin vivir interpretando silencios.

Si eres fundador, este libro no te pide que te retires ni que te calles. Te da algo m�s �til: una forma de intervenir que refuerza el sistema en lugar de romperlo. La diferencia entre ser guardi�n de criterio y ser freno impredecible.

Si eres director de un Directorio mixto, este libro te devuelve tu rol natural. No bajar a microgesti�n por ansiedad. No perseguir al CEO para sentirte seguro. Gobernar con evidencia operativa, no con fe.

Lo que encontrar�s dentro:

Una plantilla de cinco l�neas que convierte cualquier reuni�n en un cierre real. Una matriz de autoridad que elimina la adivinanza de qui�n decide qu�. Un sistema de se�ales tempranas que hace que el Directorio se entere antes, no por terceros. Dos rituales semanales que instalan gobierno sin necesitar una transformaci�n cultural. Y una gu�a para hablar de sucesi�n sin que la sala se llene de lealtades y heridas antiguas.

No son marcos te�ricos. Son herramientas que el CEO externo, el fundador y el director que aparecen en estas p�ginas usan en tiempo real, bajo presi�n real, con clientes reales que amenazan con irse y fundadores que corrigen por fuera.

El libro que los CEOs de empresa familiar se mandan entre s�.

Porque reconocen las escenas. Porque saben que el problema no era falta de talento. Era falta de sistema.

Y porque, por primera vez, tienen las palabras exactas para nombrar lo que estaban viviendo.

"No es un final feliz lo que este libro promete. Es algo m�s �til: un final gobernado."

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