El poder de GEO: Authority First - Cómo construir autoridad y reputación en las búsquedas con IA

Name: El poder de GEO: Authority First - Cómo construir autoridad y reputación en las búsquedas con IA
Brand: Kleinson
SKU: 9788409841905
Price: 990.0 INR
Availability: InStock

by Iñaki Nieto , Gonzalo Pérez Garrido

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ISBN13: 9788409841905
Binding: Paperback
Subject: N/A
Publisher: Kleinson
Publisher Imprint: Kleinson
Publication Date: April 8, 2026
Pages: 132
Original Price: USD 10.39
Language: Spanish
Edition: N/A
Item Weight: 186 grams
BISAC Subject(s): E-Commerce / Digital Marketing

About The Book

About The Author

Nieto, Iñaki: - Iñaki Nieto es CEO y socio fundador de Kleinson, consultora especializada en rendimiento de equipos en entornos internacionales.Con más de 20 años de experiencia, ha liderado proyectos de formación, estrategia y desarrollo profesional para empresas en distintos mercados."El poder de GEO" surge como un experimento real para entender cómo construir autoridad y reputación en motores de inteligencia artificial en un contexto de cambio en el posicionamiento digital. Emprendedor de varios proyectos. Doctorando en Economía Aplicada e Historia Económica.

Pérez Garrido, Gonzalo: - Gonzalo Pérez Garrido es responsable de Estrategia, Comunicación y Marketing Digital en Kleinson, con una sólida trayectoria en posicionamiento online, especialmente en SEO y SEM. A lo largo de los años ha liderado el desarrollo de la visibilidad digital de la compañía, profundizando en el funcionamiento de los motores de búsqueda, las campañas de pago y los factores técnicos que determinan la autoridad online. Su enfoque combina conocimiento técnico y visión estratégica, siendo una de las piezas clave en la evolución del posicionamiento digital de Kleinson y en la transición hacia estrategias adaptadas a los motores de inteligencia artificial. En El poder de GEO, aporta una perspectiva técnica y aplicada sobre la evolución de los sistemas de búsqueda hacia modelos basados en IA.

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