Employer Branding in Der Sozialwirtschaft: Wie Sie ALS Attraktiver Arbeitgeber Die Richtigen Fachkräfte Finden Und Halten
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In sozialen Organisationen und im Bildungsbereich werden qualifizierte, erfahrene und engagierte Fachkr�fte h�nderingend gesucht. Employer Branding bietet der Sozialwirtschaft innovative und facettenreiche Antworten, um dem dr�ngenden Fach- und F�hrungskr�ftemangel versiert zu begegnen und eine Vorreiterrolle im "War for Talents" einzunehmen. Denn starke Arbeitgebermarken heben sich von der Konkurrenz ab, schaffen Identit�t und binden ihre Mitarbeiter nachhaltig.
Dieses Buch erkl�rt, wie die konkrete Planung, Steuerung und Durchf�hrung des Employer-Branding-Prozesses in der Sozialwirtschaft intern und extern gelingt. Die Autorin liefert Antworten auf Fragen zur Organisationsanalyse, Strategiefindung, effizienten Umsetzung sowie zur praxisnahen Evaluation und nachhaltigen Verankerung. Zahlreiche direkt umsetzbare Tipps sowie Beispiele von Arbeitgebern aus dem sozialen und Bildungsbereich geben einen Einblick in die vielf�ltige Praxis des Employer Brandings.
Cornelia Heider-Winter ist für Öffentlichkeitsarbeit und Kommunikation im PARITÄTISCHEN Wohlfahrtsverband Hamburg tätig. Daneben ist sie seit 2011 Pressesprecherin des Hamburger Netzwerkes "MEHR Männer in Kitas", das beim Verband angesiedelt ist.
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