Enterprise Metaverse: Crafting Competitive Advantage in Virtual Realities

Name: Enterprise Metaverse: Crafting Competitive Advantage in Virtual Realities
Brand: Emerald Publishing Limited
SKU: 9781837082513
Price: 11447.0 INR
Availability: InStock

by Surabhi Singh , Anjali Rai

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ISBN13: 9781837082513
Binding: Hardcover
Subject: N/A
Publisher: Emerald Publishing Limited
Publisher Imprint: Emerald Publishing Limited
Publication Date: January 13, 2026
Pages: 304
Original Price: GBP 80.0
Language: English
Edition: N/A
Item Weight: 577 grams
BISAC Subject(s): Strategic Planning

About The Book

Enterprise Metaverse: Crafting Competitive Advantage in Virtual Realities offers a critical guide to navigating the rapidly advancing landscape of the metaverse, diving into the strategic and operational implications of virtual worlds that are reshaping business, entertainment, and interpersonal interaction. With detailed analysis, it presents the tools necessary to leverage emerging technologies like virtual reality (VR), augmented reality (AR), blockchain, and artificial intelligence (AI), equipping readers with the knowledge to gain a competitive edge in these new digital environments.

While existing resources often focus solely on the technological or cultural aspects of the metaverse, Enterprise Metaverse integrates these with a strategic business framework tailored for leaders, entrepreneurs, investors, and academics. Through innovative case studies and actionable insights, it guides readers in capitalising on the metaverse's potential, predicting key trends, and navigating ethical and social considerations. This comprehensive resource empowers readers to stay ahead in the next frontier of digital innovation, whether seeking market expansion, entrepreneurial opportunity, or in-depth understanding of the metaverse's potential.

About The Author

Surabhi Singh is a Professor-Mktg and Dean-MBA at IIMT College of Engineering, Greater Noida, India.

Anjali Rai is Assistant Professor in OB and HR department at the ICFAI Business School (IBS), Hyderabad, The ICFAI Foundation for Higher Education, Hyderabad, India.

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