Entrepreneurship in the Arab World: Ten Case Studies

Name: Entrepreneurship in the Arab World: Ten Case Studies
Brand: American University in Cairo Press
SKU: 9789774167003
Price: 3386.0 INR
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by El-Khazindar Business Research a Center

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ISBN13: 9789774167003
Binding: Hardcover
Subject: N/A
Publisher: American University in Cairo Press
Publisher Imprint: American University in Cairo Press
Publication Date: August 15, 2016
Pages: 172
Original Price: GBP 29.99
Language: English
Edition: N/A
Item Weight: 477 grams
BISAC Subject(s): Entrepreneurship

About The Book

This collection of case studies showcases the experiences of ten intriguing entrepreneurial ventures from emerging markets in the Arab world (Egypt, the UAE, Morocco, and Saudi Arabia).
Readers will gain an in-depth insight on a variety of localized strategic, managerial, marketing, and innovative approaches and practices, which create unique challenges and opportunities in a region undergoing rapid political, social, and economic transformations. The unique case studies address different stages within the exciting entrepreneurial cycle, from start-up to growth, sustainability, and international expansion.
This casebook is a valuable resource for anyone wanting to know more about launching and sustaining a business within developing Arab economies, as well as being an effective teaching tool for disciplines related to new venture management and entrepreneurship.

About The Author

El-Khazindar Business Research and Case Center (KCC), in the School of Business at the American University in Cairo, provides high quality case-studies and other educational services offering students outstanding participant-centered learning tools. The center focuses on practical publications, knowledge dissemination, and teaching enhancement, aiming to bridge the gap between theory and practice.

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