Ética, El Negocio Que Nadie Entiende

Name: Ética, El Negocio Que Nadie Entiende
Brand: Independently Published
SKU: 9798257810312
Price: 1464.0 INR
Availability: InStock

by Erika María Murcia Celedón , Carlos Raúl Yepes , Josefina Araujo Baute

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ISBN13: 9798257810312
Binding: Paperback
Subject: N/A
Publisher: Independently Published
Publisher Imprint: Independently Published
Publication Date: May 16, 2026
Pages: 258
Original Price: GBP 12.76
Language: Spanish
Edition: N/A
Item Weight: 350 grams
BISAC Subject(s): Business Ethics

About The Book

Cada a�o, billones de d�lares desaparecen a causa de pr�cticas corruptas en todo el mundo. El �ndice de Percepci�n de la Corrupci�n 2025 revela que m�s de dos tercios de los pa�ses evaluados obtienen menos de 50 puntos sobre 100. En Am�rica Latina, el promedio apenas alcanza 42 de 100. Y lo m�s inquietante no son los titulares: son los datos que muestran que casi cuatro de cada diez ejecutivos latinoamericanos est�n dispuestos a actuar de manera no �tica para avanzar en su carrera.

Mientras tanto, los estudios demuestran que los intangibles representan hoy el 90 % del valor de mercado de las empresas m�s grandes del mundo, y que los ejecutivos globales atribuyen el 63 % del valor de sus organizaciones a un �nico elemento: la reputaci�n corporativa.

La �tica no es un costo ni una restricci�n. Es el negocio m�s rentable que existe. El problema es que pocos saben c�mo implementarla de manera sistem�tica.

Eso es exactamente lo que este libro resuelve.

Josefina Araujo Baute y Erika Mar�a Murcia Celed�n -cofundadoras de LID�TICA y expertas con m�s de treinta a�os de experiencia combinada en gobernanza, compliance e integridad en industrias de alta exigencia- presentan la Integridad Estrat�gica y el M�todo de las 5 IES: una metodolog�a estructurada, probada y accionable para integrar la �tica en el ADN de cualquier organizaci�n.

Porque los l�deres no fallan solo por falta de intenci�n. Fallan por falta de un sistema. Este libro es ese sistema.

En sus p�ginas aprender�s a:

Diagnosticar el riesgo �tico real de tu organizaci�n antes de que se convierta en una crisis de reputaci�n o en una p�rdida financiera irreversible.
Construir una identidad �tica individual y organizacional que oriente las decisiones m�s dif�ciles con claridad y coherencia.
Aplicar el Design Thinking �tico para resolver dilemas cotidianos con m�todo, estructura y valent�a.
Desarrollar una imagen corporativa que genera confianza genuina, atrae talento de alto nivel y te diferencia en el mercado.
Implementar sistemas de integridad que convierten el cumplimiento normativo en una ventaja competitiva, y no en una carga burocr�tica.
Liderar transformaciones culturales sostenibles desde la primera l�nea de mando, incluso en entornos de alta presi�n y alta volatilidad.
Descubrir por qu� las organizaciones que sit�an la integridad en el centro no solo sobreviven a las crisis, sino que construyen legados duraderos.

Si crees que la corrupci�n y la falta de valores son problemas ajenos, este libro no es para ti. Pero si eres un l�der convencido de que la integridad no es ingenuidad -sino estrategia, visi�n y coraje-, tienes entre tus manos el mapa que necesitabas.

La �tica no est� en crisis. Lo que est� en crisis es el coraje para vivirla. Adquiere este libro hoy y lidera el cambio que el mundo espera de ti.

Realiza la compra de este libro.

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