Étude sur les préférences des consommateurs en matière de systèmes de paiement en ligne en Inde

Name: Étude sur les préférences des consommateurs en matière de systèmes de paiement en ligne en Inde
Brand: Editions Notre Savoir
SKU: 9786209808715
Price: 5030.0 INR
Availability: InStock

by Mounika R , Shajitha Banu S

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ISBN13: 9786209808715
Binding: Paperback
Subject: N/A
Publisher: Editions Notre Savoir
Publisher Imprint: Editions Notre Savoir
Publication Date: March 28, 2026
Pages: 68
Original Price: USD 56.0
Language: French
Edition: N/A
Item Weight: 105 grams
BISAC Subject(s): General

About The Book

Ce projet examine la pr�f�rence des consommateurs pour les syst�mes de paiement en ligne en Inde et analyse les facteurs cl�s qui influencent leur adoption et leur utilisation. Avec l'expansion rapide de la technologie num�rique et les initiatives gouvernementales en faveur d'une �conomie sans num�raire, les plateformes de paiement num�rique telles que l'UPI, les portefeuilles mobiles, les cartes de d�bit et de cr�dit font d�sormais partie int�grante des transactions financi�res quotidiennes. L'�tude est bas�e sur des donn�es primaires collect�es aupr�s des personnes interrog�es � l'aide d'un questionnaire structur� et se concentre sur la compr�hension des niveaux de sensibilisation, des sch�mas d'utilisation, des facteurs de motivation et des d�fis rencontr�s par les utilisateurs. Les r�sultats r�v�lent que la commodit�, la s�curit� et la facilit� d'utilisation sont les principaux facteurs d'adoption, l'UPI apparaissant comme le mode de paiement num�rique le plus pr�f�r�. Cependant, des probl�mes tels que l'instabilit� du r�seau, les �checs de transaction et les probl�mes de s�curit� continuent � affecter la satisfaction des utilisateurs. L'�tude conclut que si les syst�mes de paiement num�rique sont largement accept�s, l'am�lioration de l'infrastructure, le renforcement des mesures de cybers�curit� et l'am�lioration de la culture num�rique sont essentiels pour une croissance soutenue et un d�veloppement financier inclusif.

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