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Event Portfolio Management: Theory and methods for event management and tourism

by Vladimir, PhD. (Lecturer in Events Management, College of Business, Law and Social Sciences, University of Derby, UK) Antchak
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Current price ₹4,968.00
Original price ₹5,069.00
Original price ₹5,069.00
Original price ₹5,069.00
(-2%)
₹4,968.00
Current price ₹4,968.00

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Book cover type: Paperback
  • ISBN13: 9781911396925
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Goodfellow Publishers Limited
  • Publisher Imprint: Goodfellow Publishers Limited
  • Publication Date:
  • Pages: 198
  • Original Price: GBP 38.99
  • Language: English
  • Edition: N/A
  • Item Weight: 332 grams
  • BISAC Subject(s): Industries / Hospitality, Travel & Tourism

A concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of ‘Theory’ and ‘Practice’ it explains why it is important in event studies and management, and then shows how related methods can

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