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Exploring the Concept of Resonance in Scientific Research and as a Tool to Improve Efficiency in Corporate Communication

by Nicole Brühl
Save 35% Save 35%
Current price ₹8,006.00
Original price ₹12,316.00
Original price ₹12,316.00
Original price ₹12,316.00
(-35%)
₹8,006.00
Current price ₹8,006.00

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Book cover type: Paperback
  • ISBN13: 9783658499747
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Publication Date:
  • Pages: 221
  • Original Price: EUR 108.99
  • Language: English
  • Edition: N/A
  • Item Weight: 277 grams
  • BISAC Subject(s): Business Communication / General

Nicole Brühl most recently served as Chief Marketing Officer for a non-profit organization. She conducted her research at the Center for Sustainability and Market-Oriented Leadership (formerly Chair of Marketing Management and Sustainability) at HHL Leipzig Graduate School of Management, focusing on stakeholder-oriented communication and communicative resonance.

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