Explosive Growth: The Essential Path for Enterprises in the Internet Age to Transform from Excellence to Greatness/爆发式增
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"A practical guide to traditional enterprise transformation and Internet entrepreneurship. 10 secrets of exponential growth of enterprises across the Internet and traditional industries.
传统企业转型、互联网创业的实战指南。10大横跨互联网和传统行业的企业指数级增长的秘密。
This book focuses on a group of excellent and promising enterprises, sharing their stories and experiences of explosive growth with readers through objective narration, rigorous logic, and concise logical diagrams, in order to inspire the development of more enterprises. This book consists of both case studies, models, and tools, making it suitable for all entrepreneurs, middle and senior managers, and those engaged in business management consulting, marketing consulting, advertising, public relations, and other related fields to read.
本书聚焦一批优秀的、未来可期的企业,用客观的叙述、缜密的逻辑和简明的逻辑导图,将它们的故事以及曾经经历的爆发式增长的经验分享给读者,以期能给更多企业的发展带来启发。本书既有案例,又有模型和工具的内容构成,适合所有创业者、中高层管理者和从事企业管理咨询、营销咨询、广告、公关等工作的人士阅读。
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