Foundations of Corporate Success: How Business Strategies Add Value

Name: Foundations of Corporate Success: How Business Strategies Add Value
Brand: Oxford University Press
SKU: 9780198289883
Price: 5418.0 INR
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by J. R. R. Tolkien

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ISBN13: 9780198289883
Binding: Paperback
Subject: N/A
Publisher: Oxford University Press
Publisher Imprint: Oxford University Press
Publication Date: April 20, 1995
Pages: 432
Original Price: GBP 37.49
Language: English
Edition: N/A
Item Weight: 654 grams
BISAC Subject(s): Corporate & Business History

About The Book

How did BMW recover from the edge of bankruptcy to become on of Europe's strongest companies? Why did Saatchi and Saatchi's global strategy bring the company to its knees? Why has Philips's outstanding record in innovation not been translated into success in the market? What can be learnt from the marriage contract about the conduct of commercial negotiations? These are some of the questions addressed as John Kay asks What makes a business successful?' Drawing on his own business experience and on concepts in economics, legal theory, and sociology, the author presents a fresh approach to questions of business strategy. He rejects the military analogy which underpins much strategic thinking, in which success depends on size and share, on vision and leadership, on shifting patterns of mergers and alliances. John Kay argues that outstanding businesses derive their strength from a distinctive structure of relationships with employees, customers, and suppliers, and explains why continuity and stability in these relationships is essential for a flexible and co-operative response to change.

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