Freelancing By Design: Essential Strategies and Proven Tactics To Build a Thriving Freelance Business From Your Creative Work

Name: Freelancing By Design: Essential Strategies and Proven Tactics To Build a Thriving Freelance Business From Your Creative Work
Brand: Alvalyn Creative
SKU: 9798995300403
Price: 1575.0 INR
Availability: InStock

by Alvalyn Lundgren

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ISBN13: 9798995300403
Binding: Paperback
Subject: N/A
Publisher: Alvalyn Creative
Publisher Imprint: Alvalyn Creative
Publication Date: March 28, 2026
Pages: 240
Original Price: USD 21.99
Language: English
Edition: N/A
Item Weight: 327 grams
BISAC Subject(s): Freelance & Self-Employment

About The Book

HOW TO SHIFT FROM CREATIVE INTO CREATIVEPRENEUR

Design schools teach you how to build a portfolio but not how to build a business. When you aspire to work as an independent creative you can either learn on your own or from someone who has successfully navigated the freelance road. Alvalyn Lundgren presents practical insights and proven tactics gleaned from years of freelancing. She makes the case that your work as an entrepreneurial designer, illustrator, or photographer is vital to the economy and transformational for the clients you serve. Beginning with why and how your creative work matters both relationally and spiritually, she guides you in building your freelance business on a foundation of Mission, Mindset, Mechanics and Messaging so you can thrive long term as a "creativepreneur" in the expanding freelance economy. How-tos include:

- Discovering your mission and values

- Setting up your business legally

- Budgeting, pricing and getting paid

- Attracting the right clients

- Writing contracts and proposals

- Protecting your work with copyright

- Managing projects and relationships

- Avoiding debt and paying taxes

- Using technology ethically

- Integrating work and personal life

About The Author

Lundgren, Alvalyn: - For more than four decades, Alvalyn Lundgren has been freelancing and teaching. In 1993 she established Alvalyn Creative as a strategic consultancy to help her clients grow their enterprises through brand strategy, visual design, and illustration. Her client roster includes notable brands including Epson, Baxalta US, City of Los Angeles, Southern California Edison, and California State University, Northridge, as well as numerous small and mid-size businesses and organizations. Alongside her design practice she is a respected teacher of creative skills and creative business in design programs with UCLA Extension, ArtCenter College of Design Extended Studies, and independently. Her Eye Level blog about design, drawing, and visual perception attracts thousands of readers, and she serves a growing YouTube audience. An advocate of art and design as viable professions, she founded Freelance Road Trip to teach business skills to creatives, sharing what she learned from building her own business so that others can learn from her mistakes and avoid making their own. She is the creator and host of the Freelance Road Trip podcast and the Occuprise Network, and is currently developing an online platform to teach aspiring illustrators and designers key creative and business skills to practice professionally.

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