Name: Global Applications of the Internet of Things in Digital Marketing
Brand: Atlantic Books
SKU: 9781668481660
Price: 23938.0 INR
Availability: InStock

Global Applications of the Internet of Things in Digital Marketing

by Arshi Naim , V. Ajantha Devi

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ISBN13: 9781668481660
Binding: Hardcover
Subject: N/A
Publisher: IGI Global
Publisher Imprint: IGI Global
Publication Date: June 23, 2023
Pages: 340
Original Price: GBP 200.0
Language: English
Edition: N/A
Item Weight: 1302 grams
BISAC Subject(s): Sales & Selling / General

About The Book

In today's modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developing a data-based marketing framework that helps marketers create different experiences in bridging the digital and physical world, develop a closer connection with the consumers, and provide highly contextual and tailored messages to consumers. Covering key topics such as brand image, social media, and website development, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.

About The Author

Naim, Arshi: - Arshi Naim is an Associate Professor and Quality Programme head in Business Management, KSA. She has completed her PHD in business management Singhania University Rajasthan, MBA in marketing management from HNB University and economics honours from AMU, Aligarh, India. Also, she has accomplished some certificates like QM peer reviewer and E-Learning expert from quality matters, US, ICDL from Australia and certificate on digital skills and digital marketing from UK. She is an expert in curriculum and programme development, quality and accreditation process, E-learning and Quality Matters Peer Reviewer. She has research publications in Web of Science, IEEE, ACM, and Scopus Indexed Journals.

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