Global aufgestellt: Internationale Geschäftsbeziehungen mittelständischer Unternehmen

Name: Global aufgestellt: Internationale Geschäftsbeziehungen mittelständischer Unternehmen
Brand: Bod - Books on Demand
SKU: 9783734780981
Price: 889.0 INR
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by Helmut Bruse

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ISBN13: 9783734780981
Binding: Paperback
Subject: N/A
Publisher: Bod - Books on Demand
Publisher Imprint: Bod - Books on Demand
Publication Date: April 15, 2015
Pages: 76
Original Price: GBP 7.9
Language: German
Edition: 1. Auflage
Item Weight: 100 grams
BISAC Subject(s): General

About The Book

"Vertrauen ist Unternehmen wichtiger als Verträge. Der regionale Mittelstand agiert zunehmend global. Firmen aus dem Kreis profitieren von weltweiten Absatzmöglichkeiten, nutzen die Einkaufsmöglichkeiten jedoch wenig. Dies sind zwei Ergebnisse einer Studie von Professor Helmut Bruse." So formuliert der Kölner Stadt-Anzeiger in der Ausgabe vom 10.12.2014 zu einer empirischen Studie über die globalen Transaktionen regionaler Mittelständler. Welche Charakteristika von internationalen Geschäftsbeziehungen mittelständischer Unternehmen bei ihren Geschäftsaktivitäten lassen sich identifizieren? Welche Effekte, welche Erfolgsfaktoren und welche Risiken, die sich aus den verschiedenen charakteristischen Typen ergeben, lassen sich erkennen? Die Beantwortung dieser Fragen bildet den Gegenstand des Buches "Global aufgestellt".

About The Author

Prof. Dr. Helmut Bruse lehrt an der Fachhochschule der Wirtschaft (FHDW) in Bergisch Gladbach Internationales Management und Internationales Marketing. Nach dem Studium der Mathematik und der Wirtschaftswissenschaften in Kiel und Heidelberg promovierte er an der Universität Bonn bei Prof. Dr. Dr. h.c. mult. Horst Albach auf dem Gebiet des Marketings. Umfassende Managementerfahrung sammelte er durch eine über 20-jährige Tätigkeit in Leitungsfunktionen des Finanzbereiches weltweit operierender Unternehmensgruppen, u.a. als CFO und in diversen Projekten zur Ergebnissteigerung. Seit 2005 ist er freiberuflich als Consultant & Interim Manager mit dem Fokus Umsetzungsmanagement tätig. Als selbständiger Berater richtet sich seine Kompetenz auf Change Management und die Restrukturierung bzw. Sanierung mittelständischer Unternehmen. Die inhaltlichen Schwerpunkte der Aktivitäten bilden die Gestaltung von Geschäftsprozessen, die Optimierung der Wertschöpfungskette und Schaffung von Führungsinstrumenten. Hieraus entwickelte sich ein breites Spektrum von Publikationen.

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