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Global Entrepreneurship and New Venture Creation in the Sharing Economy by Norhayati Zakaria, Leena Ajit Kaushal

Global Entrepreneurship and New Venture Creation in the Sharing Economy

by Norhayati Zakaria , Leena Ajit Kaushal
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Book cover type: Hardcover
  • ISBN13: 9781522528357
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Business Science Reference
  • Publisher Imprint: Business Science Reference
  • Publication Date:
  • Pages: 268
  • Original Price: USD 225.0
  • Language: English
  • Edition: N/A
  • Item Weight: 908 grams
  • BISAC Subject(s): New Business Enterprises

Technological advances have resulted in higher development of online businesses. As such, new entrepreneurs need to develop a different set of skills and strategies to be successful in the realm of digital business. Global Entrepreneurship and New Venture Creation in the Sharing Economy is a pivotal reference source for the latest scholarly research on knowledge and skills essential to entrepreneurs for new business start-ups in the globalized and digital age. Featuring extensive coverage on a broad range of topics such as branding, social capital, and e-commerce, this publication is ideally designed for professionals, researchers, and academicians seeking current research on developing the right mindset, culture, and behaviors for business success in the digital age.

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