Gouvernance et "branding" des territoires touristiques

Name: Gouvernance et "branding" des territoires touristiques
Brand: Editions L'Harmattan
SKU: 9782343166155
Price: 3294.0 INR
Availability: InStock

by Hillali Mimoun , Hassan Faouzi

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ISBN13: 9782343166155
Binding: Paperback
Subject: N/A
Publisher: Editions L'Harmattan
Publisher Imprint: Editions L'Harmattan
Publication Date: February 15, 2019
Pages: 364
Original Price: USD 46.9
Language: French
Edition: N/A
Item Weight: 504 grams
BISAC Subject(s): General

About The Book

Sp�cialis� dans le management de marques, le branding est cens�, en mati�res de tourisme, bonifier le potentiel touristique d'un territoire, d'une ville ou d'une localit�. Il d�signe une logique d'action promotionnelle visant � positionner un produit dans l'esprit du consommateur. Issu d'un colloque international qui s'est d�roul� � Agadir, cet ouvrage a pour objectif de s'interroger sur les diff�rentes significations des images des destinations, villes et territoires touristiques qui, aujourd'hui, font face � de nombreuses incertitudes tant structurelles que conjoncturelles. Les contributions abordent, sous des angles vari�s, les enjeux du branding en tourisme et de la gouvernance des territoires touristiques.

About The Author

Hillali Mimoun: - Hassan Faouzi est géographe-sociologue, enseignant chercheur à Universiapolis-Université Internationale d'Agadir, Maroc, chercheur au laboratoire 2L2S, Université de Lorraine, Metz, France et consultant en développement durable. Il s'intéresse à l'aménagement de l'espace, aux écosystèmes forestiers, au développement territorial et à la psychologie sociale. Mimoun Hillali est né à Tizi N'Isly, au Maroc, en 1951. Il est titulaire d'une thèse de troisième cycle en urbanisme de l'Université d'Aix-Marseille III (Aix-en-Provence) en 1985, et d'un doctorat en géographie de l'Université de Lièges (Belgique) en 2000. Professeur à la retraite de l'Institut supérieur international du tourisme de Tanger, il continue à oeuvrer dans les domaines de la géographie, du patrimoine et du tourisme.

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