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Green Marketing and Environmental Responsibility in Modern Corporations

by Thangasamy Esakki
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₹17,919.00
Original price ₹17,919.00
Original price ₹17,919.00
₹17,919.00
Current price ₹17,919.00

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Book cover type: Hardcover
  • ISBN13: 9781522523314
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Business Science Reference
  • Publisher Imprint: Business Science Reference
  • Publication Date:
  • Pages: 328
  • Original Price: USD 180.0
  • Language: English
  • Edition: N/A
  • Item Weight: 785 grams
  • BISAC Subject(s): Marketing / General

In modern society, it has become increasingly important to consumers that their products be environmentally safe. Green marketing is the most efficient way for corporations to convey that their merchandise is environmentally ethical, which in turn increases profit. Green Marketing and Environmental Responsibility in Modern Corporations is a comprehensive resource for the latest material on the methods and techniques that contemporary industries are employing to raise awareness on sustainable products. Featuring comprehensive coverage across a range of relevant topics such as green consumption, organic food products, supply chain performance, and ecological marketing, this publication is an ideal reference source for professionals, practitioners, academics, and researchers interested in the latest material on sustainable corporate operations.

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