About the Book We are in an era of massive disruptions in markets, media, management approaches and business models. These disruptions are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour on the other. Marketing knowledge and practices have to advance at a significantly higher pace to address the changing context of market behaviour. Handbook of Advances in Marketing in an Era of Disruptions is meant to share ideas and new knowledge that are relevant to this world of disruptions. Leading scholars from around the world, who have keenly observed the changing market environment, business policies, parameters, theories, methods and practices, have put forth their theses on how marketing thinking needs to evolve to keep pace with the market reality.
This book is dedicated to Professor Jagdish N. Sheth and honours his sustained contribution as a management thinker, scholar, academician and corporate adviser in an illustrious career spanning over five decades.
Parvatiyar, Atul: -
Atul Parvatiyar, PhD, is Professor of Marketing Practice and Director of the Center for Sales & Customer Relationship Excellence at Rawls College of Business, Texas Tech University. Previously, he taught at the Goizueta Business School of Emory University (1991-2001), where he won the MBA Teaching Award. He obtained his PhD in International Marketing from Banaras Hindu University in India and has taught at several institutions in the US, Europe and Asia. He was Robinson Research Fellow and Managing Director of the Center for Business and Industrial Marketing (CBIM) at J. Mack Robinson College of Business, Georgia State University (2001-2004); and taught Digital Marketing at Kenan-Flagler Business School, University of North Carolina at Chapel Hill (2017-2018).
Atul has published several books and articles with the legendary Professor Jagdish Sheth, including the Handbook of Relationship Marketing (SAGE, 1999) and Customer Relationship Management: Emerging Concepts, Tools and Applications (2001). Based on extensive industry research, he co-authored the books Best Practices in PostAudit Recovery: An Examination of Post-Audit Practices in the Retail Industry (2005) and Outsourcing Is In!--How CPG Companies Enhance Performance, Reduce Cost and Increase ROI through Outsourcing Sales and Marketing (2008). He was co-editor of Research in Marketing (with Jagdish Sheth) and served on editorial boards of several academic journals.
Dr Parvatiyar is also the Founder of Institute for Customer Relationship Management (iCRM) and has extensive consulting experience for leading global companies across various industries in North America, Europe and Asia. His areas of expertise include global customer management, CRM, loyalty programs, digital marketing and sustainability strategies.
Sisodia, Rajendra: -
Rajendra Sisodia is the FW Olin Distinguished Professor of Global Business and Whole Foods Market Research Scholar in Conscious Capitalism at Babson College. He is also Co-founder and Co-chairman of Conscious Capitalism International. He was chair of the Marketing Department of Bentley University as well as the founding director of the Center for Marketing Technology. He has also taught at George Mason University and Boston University. He has a PhD in Marketing and Business Policy from Columbia University, where he was the Booz Allen Hamilton fellow.
Dr Sisodia co-authored the books Conscious Capitalism: Liberating the Heroic Spirit of Business (2013) and Everybody Matters: The Extraordinary Power of Caring for Your People Like Family (2015). With Dr Jagdish Sheth, he has published several books, including The 4 A's of Marketing (2012), Does Marketing Need Reform? (2006), Tectonic Shift: The Geoeconomic Realignment of Globalizing Markets (SAGE, 2006), Firms of Endearment: How World-Class Companies Profit from Passion and Purpose (2007) and The Rule of Three: Surviving and Thriving in Competitive Markets (2001). He has also consulted global organizations in the information technology, telecommunications, electric utility, health care and financial services industries.
