Hvordan ØKe Salget Uten Flere Selgere
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I boken Hvordan ke salget uten flere selgere deler Kjell Halvor Landsverk hemmeligheten for å oppnå suksess, i en ny tidsalder, innen salg: Det er ikke nok å ta i bruk nye kanaler som sosiale medier. Salgsprosessen fra A til Å må automatiseres. Salgsautomasjon er n kkelordet.
Hva er hemmeligheten for å ke salget i en bedrift? De fleste bedriftsledere vil si å ansette flere selgere, men dette er feil. Oppgaven eksisterende selgere utf rer må endres fra og håndtere hele salgsprosessen til bare å håndtere siste del der salget kommer. Resten av salgsprosessen, som kan ta så mye som 90% av tiden til en selger, må automatiseres.
Boken Hvordan ke salget uten flere selgere går gjennom hvordan bedrifter kan implementere salgsautomasjon og inneholder en rekke eksempler på metoder som kan benyttes. I tillegg inneholder boken omfattende informasjon om salgsteknikk knyttet til automatisering av salget, samt egne kapitler om salgsmotivasjon. Noe av innholdet i boken:
- Strategi for salgsautomasjon
- Verkt yer som brukes i forbindelse med salgsautomasjon
- Eksempler på hvordan salgsautomasjon kan brukes innen spesifikke bransjer
Istedenfor at en selger kaster bort verdifull tid på kunder som ikke er klare for å kj pe, flyttes innsatsen over til kunder som faktisk er klare til å kj pe i dag. Enhver selger, når salgsautomasjon er implementert, kan derfor ke salget markant. I mange tilfeller blir salget mangedoblet.
Kjell Halvor Landsverk har jobbet med salg i over 20 år. Han startet med salg i telebransjen og gikk videre til inkassobransjen. Han har flere ganger blitt kåret til beste selger i bedriften og er gründer av et softwareselskap som leverer l sninger for salgsautomasjon.
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