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I'm With the Brand: The Secret Dialogue Between What We Buy and Who We Are.

by Glenn Burgess
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Current price ₹2,442.00
Original price ₹2,469.00
Original price ₹2,469.00
Original price ₹2,469.00
(-1%)
₹2,442.00
Current price ₹2,442.00

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Book cover type: Paperback
  • ISBN13: 9781845298876
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Little, Brown Book Group
  • Publisher Imprint: Little, Brown Book Group
  • Publication Date:
  • Pages: 320
  • Original Price: GBP 18.99
  • Language: N/A
  • Edition: N/A
  • Item Weight: 266 grams
  • BISAC Subject(s): Management

Consumers today like to think they are immune to brands, but their behaviour tells a different story. Businesses know that and are exploiting the new technologies to get us to buy into their brands. This title tells the story of how what we buy has increasingly come to define who we are.

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