Impacto DOS Serviços Bancários Móveis Na Satisfação Do Cliente

Name: Impacto DOS Serviços Bancários Móveis Na Satisfação Do Cliente
Brand: Edicoes Nosso Conhecimento
SKU: 9786209828874
Price: 7913.0 INR
Availability: InStock

by Bayisingize Janvier , Hatungimana Normand , Karagiwenimana Aaron

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ISBN13: 9786209828874
Binding: Paperback
Subject: N/A
Publisher: Edicoes Nosso Conhecimento
Publisher Imprint: Edicoes Nosso Conhecimento
Publication Date: March 24, 2026
Pages: 136
Original Price: USD 88.0
Language: Portuguese
Edition: N/A
Item Weight: 191 grams
BISAC Subject(s): Banks & Banking

About The Book

Este artigo explora a influ�ncia transformadora dos servi�os banc�rios m�veis, com especial destaque para a plataforma eNoti do Bancobu, na satisfa��o do cliente no din�mico sector financeiro do Burundi. Como a banca m�vel continua a revolucionar o acesso aos servi�os financeiros nos pa�ses em desenvolvimento, os efeitos matizados sobre a satisfa��o do utilizador continuam a ser pouco explorados. Empregando uma abordagem rigorosa de m�todos mistos, a investiga��o combina a recolha de dados qualitativos e quantitativos, com um foco principal na codifica��o qualitativa para garantir a fiabilidade e validade dos dados. A popula��o-alvo inclui toda a base de clientes activos do Bancobu em Bujumbura, totalizando cerca de 10.000 indiv�duos, com especial aten��o para 4.500 utilizadores do eNoti que se envolveram com a plataforma pelo menos uma vez nos �ltimos seis meses. Os resultados destacam que as melhorias direcionadas na infraestrutura, seguran�a e educa��o do utilizador s�o essenciais para aumentar a satisfa��o geral do cliente e o sucesso dos servi�os banc�rios m�veis do Bancobu.

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