Informationsökonomische Fundierung Von Austauschprozessen: Eine Nachfragerorientierte Analyse

Name: Informationsökonomische Fundierung Von Austauschprozessen: Eine Nachfragerorientierte Analyse
Brand: Gabler Verlag
SKU: 9783409128131
Price: 3776.0 INR
Availability: InStock

by Jost Adler

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ISBN13: 9783409128131
Binding: Paperback
Subject: N/A
Publisher: Gabler Verlag
Publisher Imprint: Gabler Verlag
Publication Date: December 12, 1996
Pages: 290
Original Price: EUR 51.39
Language: German
Edition: 1996
Item Weight: 372 grams
BISAC Subject(s): Economics / General

About The Book

Die zentrale Aufgabe des Marketing besteht in der Analyse und Ausgestaltung marktlicher Austauschprozesse. Die Marketingwissenschaft hat sich bisher fast ausschlie lich verhaltenswissenschaftlicher Erklärungsmodelle bedient. Doch mit der Weiterentwicklung der neoklassischen Mikroökonomie kommt nunmehr der Informationsökonomie grundlegende Bedeutung zu.
Auf der Basis informationsökonomischer Überlegungen analysiert Jost Adler Austauschprozesse im allgemeinen und das Kaufverhalten im besonderen. Um eine möglichst realitätsnahe Abbildung zu erreichen, entwickelt der Autor einen Ansatz, der die informationsökonomische Betrachtungsweise und verhaltenswissenschaftliche Erkenntnisse in ein einheitliches Erklärungsmodell integriert. Die dieser Modellbetrachtung zugrundeliegenden Hypothesen werden in einer ersten empirischen Prüfung bestätigt.

Verzeichnis: Auf Basis informationsökonomischer Überlegungen analysiert der Autor Austauschprozesse im allgemeinen und das Kaufverhalten im besonderen. Er entwickelt einen Ansatz, der die informationsökonomische Betrachtungsweise und verhaltenswissenschaftliche Erkenntnisse in ein einheitliches Erklärungsmodell integriert.

About The Author

Dr. Jost Adler promovierte am Lehrstuhl von Professor Dr. Rolf Weiber der Universität Trier. Er arbeitet heute als wissenschaftlicher Mitarbeiter am Lehrstuhl für Marketing der Universität Trier.

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