Innovation in a Consumer Society

Name: Innovation in a Consumer Society
Brand: Oxford University Press, USA
SKU: 9780198705116
Price: 12567.0 INR
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by Peder Inge Furseth , Peder Inge Furseth , Richard Cuthbertson

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ISBN13: 9780198705116
Binding: Hardcover
Subject: N/A
Publisher: Oxford University Press, USA
Publisher Imprint: Oxford University Press, USA
Publication Date: March 28, 2016
Pages: 208
Original Price: GBP 88.0
Language: English
Edition: N/A
Item Weight: 431 grams
BISAC Subject(s): Strategic Planning

About The Book

This book aims to develop innovation theory by focusing on innovation in a consumer society. In an advanced consumer society, services dominate and are provided through digital as well as physical channels by local, national and global firms. This book aims to identify the ways in which value can be increased for all stakeholders through both incremental and disruptive innovation.

When interacting with leading businesses, there is a common acceptance that we need a better understanding of how to innovate in a service economy. Today, most advanced economies are service and knowledge based, accounting for about 70 percent of GDP. OECD reports document a considerable knowledge gap related to service innovation.

It is a challenge for both business and society that future economic growth will increasingly be based on services rather than manufacturing and products. Failing to understand innovation issues in this context as an engine for growth is somewhat alarming.

This raises the question: do we know how to innovate successfully in a consumer driven society?

In this book, the authors develop the concept of Value Driven Service Innovation, alongside a methodology for applying this approach in practice: the Service Innovation Triangle. They develop a better understanding of innovation, based on the uniqueness of services in order to develop the theory of service innovation suitable for a consumer society.

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