This insightful book delves into how technological innovations are reshaping industries and redefining business strategies. In today's paced world of advancements, it is crucial to grasp the intricate relationship, between innovation, technology, and business management. This book serves as readers guide to mastering this interplay. From the developments in IoT and blockchain to the evolving paradigms of FINTECH and digital marketing, this book provides an exploration of the technologies driving change and creating new opportunities.
However, it is not about technology. This book also tackles the aspects of managing and growing a business in the digital age. Discover how to lead through times of change foster a culture of innovation and navigate considerations during transformation. With real-life case studies, expert viewpoints, and practical insights, this book becomes a resource, for business leaders, entrepreneurs, managers, and students.
Whether readers aim to stay of industry trends or gain an understanding of the constantly evolving business landscape, this book unlocks the potential that innovation holds for businesses.
Embrace what lies ahead and revolutionize your approach by delving into the wisdom and understanding contained within the contents of this literature.
Dr. Haitham M. Alzoubi is a Professor of Operations at Skyline University College, UAE, and serves as the Vice-President of GAFTIM (the Global Academic Forum on Technology Innovation and Management). Recognized among the top 2% of world scientists (2022/23/24), Dr. Alzoubi has made significant contributions to the fields of technology innovation and management. He is the editor-in-chief of several peer-reviewed journals and has chaired numerous IEEE and Springer conferences. He published over 300 publications most in top-tier journals with 65 h-Index, Dr. Alzoubi's work has had a profound impact on academia and industry. Additionally, he is an editor and author of several international books, further cementing his role as a leading figure in his field.
Munir Ahmad is a senior member in IEEE. He received the Master of Computer Science degree from the Virtual University of Pakistan, in 2018. He is currently pursuing the Ph.D. degree in computer science with the School of Computer Science, National College of Business Administration and Economics. He has spent several years in industry. He is currently working as the executive director/head of the IT Department at United International Group, Lahore, Pakistan. He has vast experience in data management and efficient utilization of resources at multinational organizations. He has conducted many research studies on sentiment analysis and utilization of AI for prediction on various healthcare issues. His research interests include data mining, big data, and artificial intelligence.
Muhammad Turki Alshurideh is a distinguished scholar in marketing, holding a PhD (2010) and MSc (2007) from Durham Business School, UK, and an MBA (2003) and BBA (2001) from the University of Jordan. He served as Vice Chancellor for Academic Affairs and Dean of the Business School at the University of Fujairah (2017-2019), where he also led the MBA program and the Consultation and Training Center. With over 550 published papers, his research focuses on CRM, digital marketing, and business intelligence. A prolific author, Dr. Alshurideh has published five books with Springer and has consistently ranked among the top 2% of global scholars. Currently, he supervises multiple postgraduate students and leads high-budget research projects.
