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Innovative Perspectives on Tourism Discourse by Magdalena Bielenia-Grajewska, Enriqueta Cortes de Los Rios

Innovative Perspectives on Tourism Discourse

by Magdalena Bielenia-Grajewska , Enriqueta Cortes de Los Rios
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Book cover type: Hardcover
  • ISBN13: 9781522529309
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Business Science Reference
  • Publisher Imprint: Business Science Reference
  • Publication Date:
  • Pages: 388
  • Original Price: USD 225.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1184 grams
  • BISAC Subject(s): Industries / Hospitality, Travel & Tourism

The application of linguistic optimization methods in the tourism, travel, and hospitality industry has improved customer service and business strategies within the field. It provides an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Innovative Perspectives on Tourism Discourse is a pivotal reference source for the latest research findings on the role of language and linguistics in the travel industry. Featuring extensive coverage on relevant areas such as intercultural communication, adventure travel, and tourism marketing, this publication is an ideal resource for linguists, managers, researchers, economists, and professionals interested in emerging developments in tourism and travel.

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