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Integrated Marketing Communication: Creating Spaces for Engagement by Jeanne M. Persuit, Christina L. McDowell Marinchak, Daniel Assmus

Integrated Marketing Communication: Creating Spaces for Engagement

by Jeanne M. Persuit , Christina L. McDowell Marinchak , Daniel Assmus
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₹11,648.00
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Book cover type: Hardcover
  • ISBN13: 9781498540025
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Lexington Books
  • Publisher Imprint: Lexington Books
  • Publication Date:
  • Pages: 198
  • Original Price: USD 117.0
  • Language: English
  • Edition: N/A
  • Item Weight: 499 grams
  • BISAC Subject(s): Marketing / General

Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This book explores how IMC, as grounded in the communication discipline, creates spaces for community engagement and collaboration.

Jeanne M. Persuit is associate professor in the Department of Communication Studies at the University of North Carolina Wilmington.

Christina L. McDowell Marinchak is assistant professor in the Management and Marketing Department at the University of Alaska Anchorage.

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