International Business: Foreign market entry principles

Name: International Business: Foreign market entry principles
Brand: Grin Verlag
SKU: 9783638768108
Price: 2255.0 INR
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ISBN13: 9783638768108
Binding: Paperback
Subject: N/A
Publisher: Grin Verlag
Publisher Imprint: Grin Verlag
Publication Date: September 5, 2007
Pages: 24
Original Price: USD 26.9
Language: English
Edition: 4. Auflage
Item Weight: 46 grams
BISAC Subject(s): Management

About The Book

Research Paper (undergraduate) from the year 2006 in the subject Business economics - Business Management, Corporate Governance, grade: 70%, New College Durham, course: International Business, language: English, abstract: Today's business worldwide is characterized by the impact of globalization. As the world has become more interconnected international business is almost omnipresent. This report of international business focuses on foreign market entry strategies of two companies which have chosen to expand their operations in recent times. In the race for corporate global expansion, international companies constantly evaluate a range of locations and mix of strategies appropriate to succeed abroad. A general overview about commonly proven foreign market entry principles provides the reader with the essential framework. The author chose corporate examples from different industries, such as the British grocery retailer Tesco PLC and the German machine tool manufacturer Deckel Maho Gildemeister AG and delivers deep insights into the market conditions. The market entries take place in two contrasting nations such as China and the USA, whereas each case study contains an in-depth research of the economic freedom.

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