Klassische Mythologie Für Manager: Eine Inspiration Für Den Business- Und Managementalltag
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Roland Leonhardt f�hrt Manager und F�hrungskr�fte in die antike Gedanken- und Mythenwelt ein, denn es finden sich auch heute noch zahlreiche Spuren der r�misch-griechischen Mythologie in Wirtschaft und Kultur. Umsetzbare Tipps und Ratschl�ge f�r den Business- und Managementalltag schlie en die jeweiligen Deutungen der antiken Zitate- und Redewendungen ab. So tragen Wirtschaftsunternehmen vielfach die Namen gro er G�ttergestalten wie Hermes, Nike oder Amazon. Auch das Raumfahrtprogramm der NASA wurde nach dem Gott der Jugend und der Weissagung Apollo (Apollon) benannt. Doch was hat es mit dem Gordischen Knoten auf sich? Was sagen uns die Kassandrarufe, wohin f�hrt uns der Ariadnefaden, und warum sollten wir Sisyphusarbeit meiden? Von diesen und anderen Mythen erz�hlt der Autor in diesem essential.
Roland Leonhardt ist Autor vieler erfolgreicher Bücher zu den Themen Rhetorik und Schreibtechnik. Außerdem hat er zahlreiche Werke zum Thema Wirtschaftsgeschichte, Philosophie und Literatur herausgegeben.
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