La Demande Des Russes Pour Les Séjours Linguistiques
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Imported Edition - Ships in 18-21 Days
Free Shipping in India on orders above Rs. 500
Nous avons étudié la situation économique actuelle en Russie, le marché touristique russe et les organismes de séjours linguistiques déjà existant en Russie. Nous avons étudié les priorités budgétaires du public russe, puis nous avons distingué les différentes catégories socio-professionnelles en Russie. A cette occasion, nous avons évalué leurs salaires mensuels approximatifs. Enfin, nous avons mis en valeur les organismes et les programmes de formation à l'étranger reconnus internationalement. Les résultats de cette recherche nous ont alors permis d'élaborer un sondage relatif à notre étude de marché.L'analyse des résultats de notre sondage nous a permis de diviser les sondés en quatre groupes.Les critères de cette classification sont variés: la motivation de partir en séjour linguistique, les exigences et les attentes du public russe, les raisons de partir ou de ne pas partir. Une fois avoir examiné les besoins, les particularités et les complexités de chaque groupe, nous serons capables d'établir un profil type précis de chacun des groupe. Nos hypothèses et conclusions se fondent sur des retours concrets collectés au cours des entretiens de terrain.
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