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La gestion des investissements immatériels by Leymarie-S

La gestion des investissements immatériels

by Leymarie-S
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₹13,738.00
₹13,738.00
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Book cover type: Paperback
  • ISBN13: 9786131543517
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Univ Europeenne
  • Publisher Imprint: Univ Europeenne
  • Publication Date:
  • Pages: 376
  • Original Price: USD 138.0
  • Language: French
  • Edition: N/A
  • Item Weight: 549 grams
  • BISAC Subject(s): General

Les investissements immat�riels sont mal pris en compte par les entreprises industrielles faute d''outils adapt�s. Cela conduit soit � les n�gliger, soit � d�grader en apparence les r�sultats imm�diats des entreprises qui les mettent en oeuvre. Cet ouvrage se propose de montrer pourquoi les entreprises industrielles ont int�r�t � prendre en compte les investissements immat�riels. L''�tude du concept d''immat�riel au travers de la place qu''il occupe dans l''�conomie d''une part, puis dans la recherche en sciences de gestion d''autre part, permet de mettre en lumi�re l''importance des enjeux qu''il repr�sente aux niveaux macro et micro- �conomique. On peut ainsi constater qu''il existe un d�calage encore important entre la conception de l''immat�riel � ces diff�rents niveaux et les pratiques actuelles des entreprises industrielles malgr� les effets n�fastes qui sont dus au manque d''�valuation de ce type d''investissements. Dans un second temps, il s''agit de voir comment il est possible de proc�der pour mieux prendre en compte les investissements immat�riels selon trois dimensions: l''identification, l''�valuation et le pilotage.

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