La nouvelle jeunesse de l'occasion

Name: La nouvelle jeunesse de l'occasion
Brand: Editions L'Harmattan
SKU: 9782343234182
Price: 1275.0 INR
Availability: InStock

by Faouzi Bensebaa , Joan Le Goff

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ISBN13: 9782343234182
Binding: Paperback
Subject: N/A
Publisher: Editions L'Harmattan
Publisher Imprint: Editions L'Harmattan
Publication Date: June 8, 2021
Pages: 132
Original Price: USD 18.35
Language: French
Edition: N/A
Item Weight: 155 grams
BISAC Subject(s): General

About The Book

Il existe des march�s o� ce qui est vendu est usag�, vieux - cass�, parfois. Longtemps repouss�s aux marges de la cit�, ces dr�les de march�s �taient r�serv�s aux mis�reux ou aux passionn�s. Ce temps-l� est r�volu ! Depuis le d�but des ann�es 2000, la France s'est prise d'une passion d�mesur�e pour l'ancien et la seconde main. Cet ouvrage propose de d�couvrir le fonctionnement des stars du e-commerce sp�cialis�es dans l'occasion: eBay, Leboncoin, Vinted et tant d'autres. Mais il vous plongera aussi dans les coulisses des puces, vous initiera aux secrets des vide-greniers et des braderies, et vous accompagnera chez ma tante et Emma�s. Qu'est-ce qui a chang� chez les consommateurs qui se jettent avidement sur ces achats �conomiques, �thiques et ludiques ? Comment est g�r�e la logistique de particuliers � particuliers ? Pourquoi vaut-il mieux r�parer que recycler ? Et l'engouement des enseignes traditionnelles (Carrefour, D�cathlon, Ikea) pour les produits d'occasion est-il sinc�re ?

About The Author

Bensebaa, Faouzi: - Joan Le Goff est professeur des universités en sciences de gestion à l'IAE Gustave Eiffel (Université Paris-Est Créteil, Upec). Il conduit des recherches en stratégie, en logistique et en histoire de la pensée managériale au sein de l'Institut de recherche en gestion (IRG). Faouzi Bensebaa est professeur des universités en sciences de gestion à l'Université Paris 8 et membre du LED (Laboratoire d'économie dionysien).

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