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La Publicité Bancaire by Moussaoui-Y

La Publicité Bancaire

by Moussaoui-Y
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Book cover type: Paperback
  • ISBN13: 9786131583919
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Omniscriptum
  • Publisher Imprint: Omniscriptum
  • Publication Date:
  • Pages: 100
  • Original Price: USD 54.0
  • Language: French
  • Edition: N/A
  • Item Weight: 159 grams
  • BISAC Subject(s): Marketing / General

Vivement mes quatorze ans que je puisse m'ouvrir un compte au CIC , prônait un nourrisson l'air boudeur, dans une campagne du CIC. Cette réflexion ne nous viendrait jamais à l'esprit. En effet, tout le monde rève d'une voiture, d'une maison, d'un métier; mais sûrement pas d'ouvrir un compte bancaire ou de pouvoir le faire. Les banques ne se valorisent pas ou ne communiquent pas assez et de la meilleure manière! Dans notre étude, nous ne porterons point un regard critique sur la communication bancaire. Nous essayerons de comprendre le manque d'entrain des banques à communiquer. Car si elles veulent rester sur leur piédestal, les banques devront ètre compétentes, le dire et surtout savoir comment le dire. Pour ce faire, elles devront faire appel à des spécialistes de communication et de publicité, les agences de publicité qui florissent de plus en plus dans notre pays. Ce mémoire montre tout le bénéfice d'une collaboration entre le service marketing de la banque et l'agence de publicité pour le développement de la banque.

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