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La Publicité Congolaise En Lingala by Abelela-E

La Publicité Congolaise En Lingala

by Abelela-E
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₹3,186.00
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Book cover type: Paperback
  • ISBN13: 9783841660497
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Omniscriptum
  • Publisher Imprint: Omniscriptum
  • Publication Date:
  • Pages: 112
  • Original Price: USD 32.0
  • Language: French
  • Edition: N/A
  • Item Weight: 177 grams
  • BISAC Subject(s): Marketing / General

Après un survol sur la publicité en général, ce livre retrace la genèse et l'évolution de la publicité en lingala au Congo Kinshasa et décrit l'organisation et le fonctionnement des messages publicitaires audio-visuels. A l'instar de tout discours publicitaire, la publicité congolaise en lingala est une illustration de l'exploitation stratégique des faits psycho-socio-linguistiques au profit du commerce. Sa spécificité réside dans le génie de la langue utilisée et la mise en valeur des éléments socio-culturels puisés dans le contexte de son élaboration: la ville de Kinshasa. Le livre s'adresse aux chercheurs, étudiants et praticiens de la publicité, ainsi qu'aux orateurs qui affrontent la masse.

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